Sensitive & Soft. No Sulfates | No Dyes | No Parabens. Good For Sensitive Skin. Gentle Cleansing. Oat is the first ingredient in this scalp-soothing blend. Get that soft-as-a-petal look with this farm-fresh inspired blend, infused with delicate rose water & chamomile. Softening and soothing properties for daily use makes it the perfect blend for fine or fragile hair. Sulfate free shampoo, no dyes or parabens. - Scalp-soothing shampoo for sensitive skin. - Infused with rose water blend for softer hair. - Sulfate free shampoo; No dyes or parabens. Aveeno believe that beautiful hair starts at the root. We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simper times.