Good source of calcium. 0% no artificial colors or flavors. No high fructose corn syrup. Good source of vitamins A, D & E. 60 calories per slice. Bimbo Bread (pronounced Beembo) has been bringing families together for four generations. A family-owned business since 1945, Bimbo Bakeries relies on its own family recipe to bring you the softest, most delicious bread possible. Kids love the Bimbo Bear and his great tasting bread. Moms and dads love the bread’s quality ingredients and nutritional value. Bimbo Soft Wheat Family Bread is good nutrition at a great price. Also, it’s soft, yet firm enough to hold up to peanut butter! Grain Group: Make half your grains whole. Source: US Department of Agriculture. Made in USA.