A book for anyone who wants to sell a lot.People in general like to buy, like to have good products, bargains. However, everyone has the feeling that they are being coerced, or tricked into a deal, even if they really want the item you are selling them.That’s why selling is so hard, and why you have to change the way you work if you want to sell more and keep customers.Don’t Behave Like a Seller - Think Like a Buyer can be seen as a guide to a revolution in the art of selling: that knowing selling is not enough, you need to learn to think like a buyer to sell more effectively.
