Baking with Joy Since 1790. Milled from Select 100% American Wheat. For Tender Cakes with a Fine, Moist Crumb. Improved For Better Texture. Non-GMO Project Verified. Kosher. King Arthur Flour believes baking should be a cakewalk. King Arthur came up with an unbleached flour tender enough to yield cakes with a medium-fine texture, a moist and flavorful crumb, and a slightly less domed top (so they’re easier to frost).