Have you ever wondered what went on behind the scenes in the business of golf? Here is a look at the inside story, told by one of the premier leaders in the golf industry. This book provides a 50 year perspective on the golf club and golf ball business. There are business lessons here that can benefit your leadership in any industry.Golf has brought entertainment and pleasure to millions of people. We have seen many golf professionals achieve recognition and acclaim thru their tournament play. The sport has also provided opportunities, financial rewards, and wonderful experiences to many that have used their talents on the business side of golf.All of the golf companies we see today started as an idea and in many cases in somebody’s garage. In this respect the golf business is like most other industries. Start with that idea, a plan, a lot of hard work, dedication, creativity, and yes, success is achievable.This book is a historical accounting of the evolution of the business of golf in America. It might not turn you into an instant success, but it will show you how others have done it. The examples shown here are primarily from the golf industry, the Ram Golf Company, and the Hansberger brothers but they show that this pattern of entrepreneurial effort can be transferred to almost any type of business.
