No artificial preservatives, colors or flavors. No high fructose corn syrup. Bread is a low fat, cholesterol free food. 0 grams of trans fat per slice. Bromate free. Nature’s Own Honey Wheat offers the perfect blend of wholesome wheat and a touch of sweet honey. A slice or two of this bread each day is a delicious way to add healthy grains to your diet. Check out why grains are important to a healthy diet. No. 1 selling variety brand in the US (based on the unit sales numbers reported by syndicated IRI data for total US).