Today we are faced with an environmental crisis of massive proportions. Environmental degradation is one of the major hurdles faced by the present generation. Natural resources have been passed on from generations and it is our duty to protect, preserve and transfer it to our future generations. Public awareness is one of the major tools in the environmental protection and environmental programmes have to play a major role in spreading awareness among the public.The present study analyses the propagation of Environmental Awareness through SEED project.SEED (Student Empowerment for Environmental Development) project initiated by the leading newspaper Mathrubhumi, in association with Federal Bank, aims to create awareness among the growing student community.Environmental Awareness is not fully depends upon Environmental Education but programmes like SEED constitute a very effective role in creating Environmental Awareness. SEED Programme promotes a sustainable Environmental Awareness among Secondary School Students need to be encouraged and more leadership opportunities must be provided to promote Environmental Ethics among them.