Organically Grown No Preservatives. Mild Roast. Bright & Balanced. Fair Trade Certified. USDA Organic. Non GMO. 100% Arabica Beans. Start The Day Right! Choosing Fair Trade Certified coffee means choosing to have a positive impact on the lives of coffee farmers and their communities by supporting fair wages, enhanced health and safety on the job and Community Development funds. This blend of fair trade beans from Central and South America was hand-selected to brew up bright, balanced and mellow, for a great mug of everyday coffee. It’s simply the perfect way to start your day. Mild Roast: Mild roast provides a smooth taste for those who prefer a milder tasting coffee.