What happened when Buck Ram, a successful middle-aged songwriter, met Jean Bennett, a hopeful girl singer from Missouri, by chance? He turned her career toward the promotion of other singers, and when four young guys from WATTS in Los Angeles entered the picture, they created the #1 group of the 50s - The Platters! On their journey, fueled by hit song after hit song, they represented dozens of talented performers including: The Flares with Footstomping, The Colts with Adorable, The Blockbusters in Rock All Night, and many more. Here, in the words of the Personality Plugger, herself are the press releases, correspondence, photos and office notes that made it happen. So step into the offices of Personality Promotions and Personality Productions beginning in 1952 and see where it began in the words that made it happen.