The Story of Breakfast Blend: We introduced this blend in 1988 for those who prefer a milder cup. A shade lighter than most of our offerings–more toasty than roasty–it was the result of playing with roast and taste profile together to create a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it’s lively with a citrusy tang that gives way to a clean finish. The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy.