Medium Roast. Tasting Notes : Sweet Orange & Brown Sugar. Ground 100% Arabica Coffee. The Starbucks Roast. Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Medium Balanced Smooth & rich. The Story Of Breakfast Blend. We introduced this blend in1998 for thosewho prefer a milder cup. A shade lighter than most of our offerings -more toasty than roasty -it was the result of playing with the roast and tasteprofile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character,it’s light and lively with a soft sweetness.