Tasting Notes of Sweet Orange & Brown Sugar. Ground 100% Arabica Coffee. Balanced, Smooth & Rich. Ethically Sourced. Kosher. The Starbucks Roast. Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy. Medium: Balanced, Smooth & rich. The Story Of Breakfast Blend. We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offeringsmore toasty than roastyit was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it’s lively with a citrusy tang that gives way to a clean finish.