Please note: This is a companion version & not the original book. Sample Book Insights: #1 Born-digital companies have gained a huge competitive advantage in recent years due to their ability to imagine new market spaces and revenue pools that can scale up at unprecedented speed. #2 In 2007, Netflix began streaming movies into the homes of its customers. YouTube was experiencing rapid growth, and Hulu, owned in partnership between NBC and Comcast, sprang up around the same time. Netflix flourished because of a powerful combination of elements. #3 In March 2019, Disney bought a chunk of Twentieth Century Fox, including the film and television studios, for $71. 3 billion. Apple announced it would launch a TV app in the fall that would distribute content from HBO, Showtime, and other sources for a monthly fee. #4 The old adage stick to your knitting is no longer applicable. Today, companies must have a clear view of the competitive landscape and be willing to imagine a future that does not yet exist.
