Based on the infrastructure provided by internet technologies, fundamental changes are occurring in the way firms design, assemble, deliver and support products and services. These changes have the potential to produce dramatic cost savings within firms and across their supply chains. At the same time, internet technologies have laid the foundation for the Network Economy model. Written by a practitioner in the field and a business strategy academic, this book bridges the gap between high-level strategy books and technology implementation guides. The book provides business and IT managers with a comprehensive framework for evaluating their existing supply chain systems, for evaluating the various technology options available, and for targeting the elements within it that can be automated with the least risk and highest return on investment.