TAKE WEIGHT OFF AND KEEP IT OFF Max Konigsberg Author

WHAT ISCHEMICALHUNGER?The problem, as everyone who has ever gone on a reducing diet knows, is not merely taking the pounds off, but main­taining health and energy while doing it; then comes the problem of making sure the weight is not regained.This book, written by a leading medical authority, teaches you how to end the useless and damaging torture of im­proper dieting. Learn how to lose weight by eating correctly—and healthfully.* It’s easy, successful and painless. Your reward will be a slim, youthful and vig­orous body.* The answer: an understanding of chem­ical hungerFOREWORD:“STILL ANOTHER book on dieting? There must be a hundred or so in print at this moment. The one type of printed matter that rolls even more regularly off the presses is its arch-rival, the cook book, telling of exotic haute cuisine and other culinary arts, with all of which diet is as closely linked as virtue is to sin.Like sin, fat is something everybody is against and few know how to cope with. Americans are certainly diet conscious enough, but they have been offered so many “fabulous formulas,” “miracle diets,” “crash” programs— and now the 900 calorie diet! With signposts all pointing in opposite directions, one simply doesn’t know which way to turn.Do you, for instance, believe that fat, when it is not “glandular,” comes only from overeating? (You are wrong.) That by counting calories anybody can reduce and stay healthy and slim? Wrong again! That you must deprive your body to keep it from plumping out? Ditto! That “dieting,” learning how to nourish yourself, is ex¬clusively for fat people? Ditto again.Nor does medical science speak out in a single voice. Let us glance at three recent books dealing with diet. Live Longer and Better by Dr. Robt. C. Peale, says: “Eat and drink whatever you like. You don’t have to give up your favorite desserts or starchy foods.”—but in moderation. We are then instructed in a simplified method of calorie counting.But, Calories Don’t Count is the comforting title of Dr. Herman Taller’s best-selling book. Announcing a “revolutionary break-through in medical knowledge,” it cuts down to the vanishing point on carbohydrates, in¬cluding fresh fruits and vegetables, and invites an omni-verous eating of fats: “Eat fat to get slim.”While for Dr. Ancel Keyes, a significant name in dietetics, fatty foods are the enemy, leading both to obesity and to heart disease. He, too, urges calorie count¬ing, but directed at a drastic reduction in our fat intake. No wonder people turn to faddists and food quackery. But what does a doctor, with no theoretical axe to grind, think of all this? What does medical common sense ad¬vise? I trust I am qualified to express this common sense view by my twenty-five years of practice involving an almost daily preoccupation with the diet of my patients. I am a gastroenterologist (a specialist in internal disorders) with an abiding interest in both education and research. I have taught at two fully accredited medical universities in the New York area. I have also done ex¬perimental research in my specialty, which is closely related to nutrition.This book attempts to sum up what physicians know about diet as “preventive medicine,” and how we feel about such diverse matters as calories, food cultists and even condiments. You will be guided through the im¬mense field of dietetics, where you will learn the land¬marks as well as the pitfalls. And on the narrower, em¬battled terrain of “dieting,” we shall together explode the booby traps.When you have acquired a smattering of food facts plus some knowledge of the workings of your body, you will be prepared to undertake weight reduction. The program offered here is fairly certain to meet with your doctor’s approval. For even while it rids you of excess weight, it will at the same time greatly improve your health and enhance your life prospects.”MAX S. KONIGSBERG, M.D.with Louis GOLOMB