Advance Praise for You’ve Gotta Have Heart: “In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation–a partnership between the American Heart Association and my Foundation to combat childhood obesity–to illustrate pragmatic ways for nonprofits to effectively reach their goals. You’ve Gotta Have Heart is a useful and insightful guide for how to transform hard work and dedication into change for those most in need.” – Former President Bill Clinton “Nonprofits large and small will expand their kits with the tools from You’ve Gotta Have Heart. One of America’s best-regarded executives has delivered for volunteers and staff desiring to achieve organizational excellence.” – H. Art Taylor, President and CEO, Better Business Bureau Wise Giving Alliance “Having worked with the American Heart Association, I was impressed with Wheeler’s bottom line corporate approach, and I’m glad he has shared strategies with the entire nonprofit sector in You’ve Gotta Have Heart.” – Ram Charan, business consultant and best-selling author “Cass Wheeler’s prescriptions for an organization’s success–clarity of mission, strong core values, ambitious but realistic targets, and focus–seem so commonsensical that you wonder why more nonprofits don’t follow them. But they will, if their CEOs read this lucid and practical guide, based on Wheeler’s stellar leadership of the American Heart Association.” – Paul Brest, President, The William and Flora Hewlett Foundation “You’ve Gotta Have Heart is fabulous! It is the definitive reference book that I wish I had been able to refer to earlier in my career and that I will put to good use in the near future.” – Eduardo J. Sanchez, MD, MPH, FAAFP, Vice President and Chief Medical Officer Blue Cross Blue Shield Texas, and former Texas Commissioner of Health
