Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer’s needs, and the implementation of innovation processes and practices. Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making. The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit.A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University’s Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.
