Healthier Rice for a Healthier Life. Rice is Life. Natural Source of Antioxidants. USDA Organic. Lotus Foods rices are selected for superior taste, fast and easy cooking, and nutritional value. Better for You. Legend has it this ancient grain, referred to as “longevity rice,” was reserved for the emperors of China. Treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color, Forbidden Rice is a natural source of antixodidants called anthocyanins - purple pigments also found in blueberries and acai - but without the sugar. A dramatic presence on any plate, this wholesome rice cooks in only 30 minutes. Now you can eat like an emperor every day! Potent source of manganese. Excellent source of minerals: Magnesium, molybdenum and phosphorus. A good daily source of protein, fiber and complex carbohydrates. Vegan. Contains anthocyanins. Studies have shown that nathocyanine are important antioxidants for maintaining health.