Marketing Multifamily Housing with Integrated Marketing Strategies Diane Leone Author

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Marketing Multifamily Housing with Integrated Marketing Strategies Diane Leone Author
National Association of Home Builders
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Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS—Integrated Marketing Strategies—blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique techniques, get referrals, boost profits, and fill homes without using strong-arm techniques or inflated promises. Recommended reading for RAM and CLP.

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