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Please note: This is a companion version & not the original book. Sample Book Insights: #1 When Bezos started Amazon, he worked at a Wall Street firm famous for its quantitative trading methods. In 1994, he was appointed to lead the effort to study potential business opportunities that could be created by the Internet. #2 When Bezos started Amazon, he knew that the Internet would change customers’ shopping experience in a fundamental way. He envisioned that one day, Amazon could achieve the ultimate in personalization: a different version of the website for each customer based on the patterns and preferences derived from their previous shopping records. #3 Bezos’s focus on the customer was the basis of Amazon’s rapid growth. He believed that our consumer franchise is our most valuable asset. Amazon launched Prime in 2005, a $79 annual membership fee for free two-day shipping. As of December 31, 2018, Amazon had more than 100 million prime members around the world. #4 A first-party selling business is a store, and does not qualify as a platform. A platform engages multiple parties, facilitates complicated transactions and interactions with multiple products and services, and creates value for all parties involved.
