As e-learning gurus and vendors hype the industry about a mad rush toward internet-based training, a more balanced approach has emerged: blended learning. The Blended Learning Book is your user’s manual for implementing blended learning. It gives you a guidebook to combining the latest technologies with traditional training models to create high-impact programs that drive superior business results (not just reduce costs). Filled with real-world examples and case studies from organizations such as Accenture, BI, Cisco, FedEx Kinko’s, Grant Thornton, IBM, Novell, the U.S. Navy, Verizon, and more, e-learning veteran Josh Bersin zeros in on What Works™ in all shapes and sizes of training departments from a variety of industries.Broadly and deeply researched, the book clears up many misconceptions about blended learning while providing a clear and comprehensive understanding of the principles and proven best practices. For training and learning professionals, The Blended Learning Book providesThe two approaches and the five blended learning models that have been proven successfulA detailed review of the 16 media options for blended learning and a road map to selecting the right media set for the right problemA solid methodology to develop the budget, select infrastructure, develop content, and manage a blended learning programA large library of case studies and examples, with content samples and detailed program outlinesA set of “lessons learned” in every chapterAn accompanying website, www.blendedlearning.com, with up-to-date techniques, new case studies, and job aidsA comprehensive look at the most discussed trend in training, The Blended Learning Book describes each step in defining, budgeting, building, managing, and measuring blended learning programs. With the accompanying website, learning professionals will be able to stay current on the emerging trends and future directions of blended learning.
