The Origin of Ideas : Blending, Creativity, and the Human Spark by Mark Turner

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The Origin of Ideas : Blending, Creativity, and the Human Spark by Mark Turner
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Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.

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