Making CRM Stick: Readying Your Organization for Successful Customer Relationship Management Daniel T. Murphy Author

MAKING CRM STICK is like chicken soup for the IT executive’s soul. A collection of writings that will help ensure CRM success in organizations small and large. If you are a CRM executive, project manager, or consultant, you will gain valuable insights from this collection, and you will be better prepared to tackle the challenges presented by one of today’s most vexing IT problems . . . How to be successful with CRM.