You are unaware of what you don’t know.You came from an employee background. Like Superman, you were assumed to have x-ray vision, super human strength, unlimited endurance, ability to seize opportunities with your psychic powers, the speed of a bullet train completing customer orders all while handling the media with flair…looking well groomed, rested, spotless and fabulous at the same time.Over the years I have had the opportunity to see small businesses grow from little more than an idea to being highly valuable assets to own, enabling owners and employees to thrive.I have watched some of these same businesses, once thriving with so much promise, fail miserably. When the doors finally closed, what was left was virtually worthless, or unsaleable.Something in the building process caused them to implode. What was it?You made some mistakes that no one noticed in your ownership structure.Then reality stopped by one day. You found out that you were not psychic about managing a financial threat, seldom talked about until it was too late, looming outside the door. When you did get your valuable education on business ownership mistakes via the school of hard knocks and experience it was too late to change course. You were already committed to the hard way.This is a difficult position to change when you are ill equipped to ask all of the right questions before significant mistakes with lasting impact are already made.Why did you make these mistakes? You didn’t know the right questions to ask before you made them. You didn’t know the wide implications or the cause and effect of your business ownership choices in advance.This book is designed to open your eyes to the world of possibilities that exists in structuring your business ownership correctly to accomplish your long term goals.Whether you choose to own a business with or without partners, you want the best odds for surviving and thriving when the unexpected day to day financial threats happen to you.
